Friday, 19 December 2014

Convenience Drives More Shoppers Online This Holiday Season

Nearly three-fourths of the 2,000 consumers surveyed across the US and UK prefer convenience over price as the key reason why they would shop online this holiday, according to research from Wipro Digital, the digital transformation business of Wipro Ltd (NYSE: WIT). More than 60% of consumers expect to do their holiday shopping online, up 10 percentage points from the 50% seen in 2013.

Nearly 50% of consumers, of the 2,000 who were surveyed, report they will do both their research and buying online. Neither “Showrooming” nor “webrooming” are expected to be common this season with less than 5% of consumers reporting that they will research in-store and buy online or research online and buy in store. However, consumers haven’t abandoned physical stores entirely: over 80% want to be able to match an in-store promotion when shopping online, but six in ten consumers expect difficulty in doing that. 

According to consumers, there are not enough reasons or incentives to shop in-store. Less than 10% think prices are more competitive in-store or that the sales staff is knowledgeable and only slightly more believe physical stores provide a more personalized experience.  Parking is another disincentive with nearly half expecting to have trouble finding parking space. However, shipping charges have the potential to drive more people back to the store, particularly in the US where this is seen as a larger concern with online shopping. Shipping costs are particularly a barrier for consumer goods companies selling direct to consumers who don’t want to pay for shipping.

Convenience continues to play a part of the Holiday travel experience.  While a majority (56%) expects inevitable weather delays while travelling, a large majority of consumers prefer to communicate with their travel provider via text or email, including rebooking. Only one fourth of travellers are happy to call a toll-free number to rebook.  Perhaps that’s due to an expected wait time of nearly 20 minutes, as seen through the survey.   On the other hand, half of consumers do not mind calling a toll-free number if it’s for technical support with a new mobile phone.  But for those consumers receiving a new mobile device around the Holiday time, less than one third think it will be easy to transfer data between devices.  This Holiday Season, smartphones are expected to make up 80% of mobile device purchases. At the same time, over 30% of consumers stick with their current plan or device out of fear of challenges in making a switch.

Research also found that mobile payments are not expected to be a common payment method this Season with less than 5% using them – which is the same proportion of people using checks.  However, that represents an increase from last year of nearly one fourth of consumers.  Online banking increases during the Holiday Season according to one third of those taking part.  For those going into a branch (less than 30%), the main reason is to get fresh and crisp bills to give as gifts.   

Looking ahead, consumers are expecting to wait an average of 20 minutes in line when returning a product at a store.  If given the option to return a gift online, nearly 80% favor this if they can get an immediate credit.  But if they have to wait to receive their credit, this drops by in half. Methodology This Pre Holiday Consumer Survey is based on 2,000 online respondents in the US and UK of ages 18-50 polled from December 8-10, 2014.  Wipro Digital will conduct a Post-Holiday Consumer Survey in January 2015 to compare expectations with actual experiences.

Monday, 15 December 2014

Wipro and SUSE Strengthen Business Alliance on OpenStack Cloud Platform

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company, today announced that they have jointly developed with SUSE an OpenStack cloud solution to meet customers’ evolving needs for flexible and open infrastructure models. The solution has been built using Wipro’s leading Open Source Cloud frameworks and SUSE Cloud, SUSE’s enterprise OpenStack cloud platform which is integrated with a cloud management layer, stitching the private and public cloud layer together. Today, Open Source has become a key driver for advancements around cloud based solutions. Wipro’s OpenStack Cloud Reference Architecture is a part of Wipro’s vision of Hybrid Cloud Computing. By using industry leading hypervisors and storage solutions with the best-in-class Software Defined Network solutions at the base, the OpenStack solution becomes even more powerful. Wipro and SUSE’s joint OpenStack cloud solution has the ability to allow unified Application Programming Interfaces across private and public Clouds and can be tailored for private cloud implementation as it adds elasticity and agility to the existing IT infrastructure. This next-gen Hybrid cloud solution stack supports compute-as-a-service, storage-as-a-service and network function-as-a –service.

Wipro and SUSE’s joint hybrid Cloud solution also supports on-the-move auto scaling of the provisioned virtual machine and has the ability to move workloads from one cloud to another leveraging the “cloud burst” technology. The solution also brings budget, spend and billing control via a self-service portal, extending its functionality to platform-as-a-service.

Thursday, 11 December 2014

Wipro Digital Positioned in the ‘Winner’s Circle’ of HfS Blueprint Report on Marketing Operations and Digital Customer Experience Management

Wipro Digital, the digital transformation business of Wipro Ltd. (NYSE:WIT), has been named to the ‘Winner’s Circle’ by the analyst firm HfS Research in its inaugural Marketing Operations and Digital Customer Experience Management Blueprint Report. The report evaluates service providers on their execution and innovation capabilities across marketing content development and management, campaign management, digital customer relationship management services and marketing analytics services.

As per the report, Wipro Digital is a leader at developing strong client relationships, executing services beyond expectations and is highly flexible when meeting client needs. The report further states that Wipro Digital has a strong vision for the future, invests in future capabilities, works across verticals and with external partners to increase value for clients. The also report notes Wipro Digital’s commitment to becoming a digital partner for its clients.  It particularly highlights Wipro Digital’s strong focus on end-to-end digital marketing, asset management and digital decoupling, which has enabled reduced cycle time for marketing operations, decreased content production costs and time to launch campaigns and products for its customers.

Tuesday, 9 December 2014

Wipro Positioned as a ‘Leader’ in Gartner’s Magic Quadrant for Oracle Application Implementation Services, Worldwide 2014

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has been positioned as a ‘Leader’ in Gartner Magic Quadrant Oracle Application Implementation Services, Worldwide 2014 authored by Alex Soejarto and Susanne Matson, published on 04 December 2014. Gartner defines, “Leaders are performing well today, gaining traction and mind share in the market; they have a clear vision of the market's direction, are helping clients beyond product road maps, and are actively building competencies to sustain their leadership position in the market.” The full report is available from Wipro Ltd. here   The report evaluated 14 different software vendors on their completeness of vision and ability to execute and placed Wipro Ltd. in the Leaders quadrant.   

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

Wipro Cited as a Leader in Business Intelligence Services by Forrester Research Inc

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has been named a "Leader" by technology global research and advisory firm Forrester Research Inc. in its report, "The Forrester Wave™: Business Intelligence Service Providers,Q4 2014".

Forrester Research Inc. evaluated 12 leading Business Intelligence (BI) Services providers across 30 criteria relating to current offerings, strategy and market presence based on past research, user needs assessments, and vendor and expert interviews. The report said that Wipro was amongst vendors that present formidable management consulting capabilities, capable of tackling not just tactical, but most of the strategic and advisory initiatives.

The report cites how customer references highlighted Wipro’s “set of strengths in its flexibility, commitment, and willingness to adapt to changing demands.” Forrester also acknowledged Wipro’s “boosting its management consulting and various industry vertical capabilities.” Wipro received top scores for its experience across geographies and industries (specifically financial services, manufacturing and hi-tech, retail, consumer goods and transportation, energy and utilities, and media and telecom), and strategic investments in BI. According to Forrester, clients gave Wipro high scores for overall client satisfaction and delivery capabilities.

Part of the recently established ‘Advanced Technologies & Solutions’ business, Wipro’s BI, Data & analytics services help customers make informed decisions, strengthen risk management, identify new business opportunities, and create sustainable competitive advantage by enabling them with actionable insights using data science algorithms, BI and advanced visualization technologies. Wipro has also made significant investments in emerging technology areas like visualization, in-memory computing, Big Data, Mobile BI.

In recent years, Wipro has significantly enhanced its portfolio strength in Analytics, Business Intelligence, and Information Management, with strategic acquisitions like Promax, Opus Capital Market Consultants and key investments in Opera Solutions and Axeda.   Elaborating on Wipro's vision and focus for BI Services, Jeff Heenan-Jalil, Senior Vice President and Global Head of Advanced Technologies & Solutions (ATS),

Thursday, 4 December 2014

Wipro Cited as a Major Contender in Everest Group 2014 PEAK Matrix™ For Payor ITO

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company has been named a ‘Major Contender’ by Everest Group in its report “IT Outsourcing in Payor Industry – Service Provider Landscape with PEAK Matrix™ Assessment 2014: Rise of the Challengers”.   Wipro has achieved this highly coveted positioning in the very first year of participation. This recognition is a reflection of the feedback received from clients and successes that Wipro has seen in the past year. 

Wednesday, 3 December 2014

Wipro Positioned as a ‘Leader’ in Gartner’s Magic Quadrant for Application Testing Services 2014

A pioneer in Quality Assurance and Testing Services, Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has been positioned as a ‘Leader’ in the first ever published Gartner Magic Quadrant for Application Testing 2014 authored by Susanne Matson and Patrick J. Sullivan, published on 25 November 2014.

Gartner defines "Application testing services" as a comprehensive term used to capture all types of verification and validation services for the purposes of supporting client’s applications quality control and quality assurance (QA). Verification assesses the technical behavior, and validation assesses the functional behavior of tested elements.